Faraday Future

Art Direction and Visual Design

May 23, 2017

Screenshots and Video of a Marketing piece released by Faraday Future on Feb 02, 2016. Showcasing FF’s visual design language and a snippet of the user interface design style.

FF 91’s Arrival Interface features advanced facial recognition technology, allowing drivers and passengers to unlock the car without a key. A camera installed in the B-pillar between front and back seats can accurately identify the user’s face to grant vehicle entry and initiate personalization. The interface also displays important vehicle data such as available charge and miles.

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